Fantasy Football Data Visualization
Figure 1 Mobile Experience Before Redesign
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Product Overview
Pint Software wanted to grow awareness of their JavaScript Charting Library by showing real world applications that pique interest. Customers and end-users
Walmart, Adobe, Nasdaq Problem
Fantasy Football was a great opportunity to show the value of the charting library since most data was depicted in tables at the time. People love sports and there is an association with performance. |
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Goals
Solution (What I did)
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Figure 4 User Research in Social Media Forums
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User Feedback
First Iteration
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1. Show trusted projections
Figure 6 User 2 Response
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Second Iteration
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2. Don't overwhelm me with data.
Figure 5 User 1 Response
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3rd Iteration
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3. Make it delightful
Figure 7 User 3 Response
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Methods
Figure 11 Highest Rated Submission by time and day
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We had a really smart marketing department. They showed us when to post the content to obtain peak results. The heat map in figure 11 shows scoring density by day over 24 hour periods. The best times were Monday through Wednesday.
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Results
Each successive post had hundreds more pageviews. By the final share, we netted over 1300 pageviews, the most site traffic in company history.
Each successive post had hundreds more pageviews. By the final share, we netted over 1300 pageviews, the most site traffic in company history.
Figure 10 Pageviews over time